Project

Steelseries Apex 7 Advertisement Design

Class

Advertisement Design

Steelseries Apex 7 keyboard advertising design project, which we did as a group with Batuhan Emiral for the advertising design course I took in the 4th grade. I only included projects I made in my portfolio. I designed an isometric room for a social media post where we demonstrated products. I only placed Steelseries products in this room.

The strategy we used in the commercial was to reveal the positive aspects of the brand. When we evaluate the positive and negative features of the brand, we saw that it has no negative aspects that distinguish it from its competitors. That's why the brand in advertising, instead of correcting or recreating the image of the brand and the product to be advertised, a strategy was implemented to highlight its features. We focused on product demonstration and the useful aspects of the product according to the psychographic characteristics of the target audience.